Films / Film detail
A humorous and provocative look at the results of the advent of consumer culture into post-socialist Czech society. The directors, students Filip Remunda and Vít Klusák, investigate the manipulative strenght of advertising in all… More
Synopsis
A humorous and provocative look at the results of the advent of consumer culture into post-socialist Czech society. The directors, students Filip Remunda and Vít Klusák, investigate the manipulative strenght of advertising in all its perverseness. After image makers transform them into businessmen, they turn to a top ad agency and order up a campaign for the gala opening of a mega supermarket called Czech Dream. The advertising campaign included television and radio time, lighted posters, fliers, and advertisements in various "Don´t spend", five-thousand customers (ostensibly with money to burn) made it to the opening of the supermarket on the last day of May 2004.
| Director | Vít Klusák, Filip Remunda |
|---|---|
| Screenwriter | Vít Klusák, Filip Remunda |
| Story | Vít Klusák, Filip Remunda |
| Director of photography | Vít Klusák |
| Editor | Zdeněk Marek |
| Sound | David Hysek |
| Producer | Filip Čermák |
| Genre | Documentary |
| Production Companies | Hypermarket Film |
| Co-production | Česká televize, FAMU , Cinemasound, Studio Mirage |
| Premiere | 03.06.2004 |
| Award: | Finále Plzeň 2004 – exceptional achievement award, MFDF Jihlava 2004 – prize for best Czech documentary film, Audience Award, Aarhus Filmfestival 2004 (Denmark) – prize for best foreign dokumentary film, IFF San Francisco 2005 (USA) – prize for best documentary film, IFF Lublaň 2005 (Slovinsko) – FIPRESCI Award |
