Art and money. Creativity and market demands. Who makes art and who buys it. These are the stories, sometimes funny, crazy or surreal, of artists, gallery owners and collectors who, amid canvases, giant ready-made artworks and performance art moments, trade a piece of their soul in exchange for a figure on a piece of paper. Evoking Balzac's "Human Comedy", the film examines how the artist becomes a brand—and the investor, human. But where is the line between art and commerce? And what does the public gain from all this? A witty and critical look at the world of contemporary art, combining sharp wit, studies of unusual characters, and sociological investigation into the value of art in our lives. A magnifying glass on what makes us human, leading us to ask ourselves: Is it worth it?!

Former doctor Miloš, now living as a stay-at-home husband, struggles to come to terms with the collapse of his career, the weight of daily routines, and his deteriorating relationships. When he discovers a compromising pornographic video allegedly featuring his wife Lucie, a whirlwind of absurd situations unfolds. Over the course of a single day, Miloš faces insurmountable conflicts with noisy neighbors, family tensions, self-doubt, and systemic oppression from bureaucracy. Neighbors, students, his wife, and PE teacher Denis all contribute to the grotesque atmosphere, as Miloš searches for a way to restore balance to his life.

Nikča (12) has the whole apartment to herself for the first time. Her parents are away for the weekend, and she’s invited over Gabča (13) – the class queen she secretly admires. The plan? A horror movie on VHS and frozen pizza. But things start to fall apart. Her little brother Tomáš (6) promised to stay out of the way, but he insists there’s a monster under his bed. No one believes him – until strange things begin to happen around the apartment. And then Ondra (18) shows up, a burnt-out high school senior who stumbles into the chaos by mistake. The monster grows, feeding on fear, and starts swallowing everyone one by one. Now it’s up to Ondra to save the kids – or at least try.

Vavrinec, 65, feels lonely and desires to reunite his family. He declares, that the first born grandchild will receive a million Eur. To be able to fulfil his goal, Vavrines sells a family estate. His kids doubt his common sense and reject father´s idea, but secretly they start to compete.
For Jiří, the money would be a perfect way how to get rid of his debts. Alice, successful, young woman struggles to make the right choice in relationships. Petr wishes to become a parent together with his boyfriend one day. Jitka is a mom to teenage twins but she might feel like having another baby. Lída is out question, a family loser who is never there. Controversial competition highlights more than parenting issues within the family. A brand new direction in life is an unexpected win to each sibling.